TRESEMME
IT'S YOUR #HAIRSTATEMENT. WORK IT.
TRESemmé understands that taking care of your appearance isn't about being high maintenance or not taking life seriously. But shockingly, 70% of millennial women still feel pressure to downplay the effort they put into looking their best.
As the top Styling Brand in the U.S., TRESemmé launched "#HAIRSTATEMENT" to celebrate women who proudly own the time and effort they invest in their appearance.
This campaign is all about celebrating those who see their hair as more than just hair—it's a statement about who they are and how they feel. TRESemmé wants to lift up and spotlight the women who embrace the effort they put into their appearance. By teaming up with people from different walks of life—beauty, tech, design, fashion—we're showcasing a whole spectrum of #HairStatements.
This is Tresemme's advertising platform going forward.
TRESemmé understands that taking care of your appearance isn't about being high maintenance or not taking life seriously. But shockingly, 70% of millennial women still feel pressure to downplay the effort they put into looking their best.
As the top Styling Brand in the U.S., TRESemmé launched "#HAIRSTATEMENT" to celebrate women who proudly own the time and effort they invest in their appearance.
This campaign is all about celebrating those who see their hair as more than just hair—it's a statement about who they are and how they feel. TRESemmé wants to lift up and spotlight the women who embrace the effort they put into their appearance. By teaming up with people from different walks of life—beauty, tech, design, fashion—we're showcasing a whole spectrum of #HairStatements.
This is Tresemme's advertising platform going forward.
Head of Creative Role
Creative Development + Art Direction + Marketing Rollout
Creative Development + Art Direction + Marketing Rollout
#HAIRSTATEMENT
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©2024 PRIYANKA PULIJAL CREATIVE DIRECTOR