SGX
What is SGX?
A new and innovative vegan collection of hair styling products consisting of texturizing sprays, dry shampoos and curl- enhancers developed by NYC stylists.
Campaign: The Transformative World of SGX
We are in the zeitgeist of self-gaze: looking inward for self-transformation and inspiration. Crafted by NYC stylists, SGX gives you the tool to create a transformative hairstyle on your terms, whatever look you’re going for.
A new and innovative vegan collection of hair styling products consisting of texturizing sprays, dry shampoos and curl- enhancers developed by NYC stylists.
Campaign: The Transformative World of SGX
We are in the zeitgeist of self-gaze: looking inward for self-transformation and inspiration. Crafted by NYC stylists, SGX gives you the tool to create a transformative hairstyle on your terms, whatever look you’re going for.
Creative Role
Creative Strategy + Creative Development + Creative Direction + Marketing Launch
Creative Strategy + Creative Development + Creative Direction + Marketing Launch
VISUAL IDENTITY
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©2024 PRIYANKA PULIJAL CREATIVE DIRECTOR