MISS GRASS
About Miss Grass
Miss Grass is a brand on a mission to help the world get good at weed.
We educate on the science, the history, the culture, and the products that work best—all in the spirit of conscious consumption.
Main goal: debunking stoner bro culture and destigmatizing the cannabis space.
Miss Grass is a brand on a mission to help the world get good at weed.
We educate on the science, the history, the culture, and the products that work best—all in the spirit of conscious consumption.
Main goal: debunking stoner bro culture and destigmatizing the cannabis space.
Head of Creative Role
I joined Miss Grass to lead a full-scale rebranding initiative across all marketing platforms. This encompassed packaging design across the product portfolio, refining evergreen brand photography, developing typography and logo, overseeing key visual channels like the website, Instagram, and email, as well as managing retail displays in dispensaries nationwide and developing branded merch.
I joined Miss Grass to lead a full-scale rebranding initiative across all marketing platforms. This encompassed packaging design across the product portfolio, refining evergreen brand photography, developing typography and logo, overseeing key visual channels like the website, Instagram, and email, as well as managing retail displays in dispensaries nationwide and developing branded merch.
Clio Award: Brand Identity 🏆
Clio Award: Packaging Design🏆
Clio Award: Logo Design 🏆
“Depending on the strain, moment, intention or individual, the cannabis experience can be so intimate and multi-dimensional. It was important to factor these emotions and experiences elicited from our signature strains into the rebrand through color psychology, copy and visuals. From product packaging and our identity to our website, social presence and store displays—we brought to life an inclusive and modern safe space to nurture a cannabis relationship.” - Priyanka (read here)
Clio Award: Packaging Design🏆
Clio Award: Logo Design 🏆
“Depending on the strain, moment, intention or individual, the cannabis experience can be so intimate and multi-dimensional. It was important to factor these emotions and experiences elicited from our signature strains into the rebrand through color psychology, copy and visuals. From product packaging and our identity to our website, social presence and store displays—we brought to life an inclusive and modern safe space to nurture a cannabis relationship.” - Priyanka (read here)
1. PACKAGING DESIGN
Many cannabis brands reinforce a hyper-masculine stoner culture with dark colors and psychedelic graphics, perpetuating stereotypes. This packaging design focuses on a more mindful approach, featuring color-coded system and materials to highlight each strain's unique effects. From Fast Times to Quiet Times and All Times, along with Half Times Minis, Miss Grass offers a variety of options for different experiences.
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2. LIFESTYLE PHOTOGRAPHY
Celebrating a range of intentional lifestyles to reflect strains including Fast Times, Quiet Times, All Times, and Half Times along with Miss Grass’s Hemp and Herb collection.
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3. RETAIL DISPLAYS
Creating a visual system for Miss Grass’s brand display nationally across dispensaries In legal states.
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4. BRAND CAMPAIGN
Lead and created an experiential photo series and gallery for our launch in NY called “Faces Of Cannabis”. This campaign brought the New York Miss Grass community together to celebrate all the ways we’re touched by this plant.
©2024 PRIYANKA PULIJAL CREATIVE DIRECTOR